Which AI assistants does Nexly track?

ChatGPT, Gemini, Claude, Perplexity, Microsoft Copilot, Le Chat, Meta AI, and similar chat surfaces. Each one appears in Sources under its own name, and together they form the AI Search channel.

Are AI crawlers counted as visitors?

No. Crawlers such as GPTBot or PerplexityBot are classified as automated traffic and shown in the bot and crawler section, never in your human visitor numbers.

Why might AI referrals be undercounted?

Some apps and browsers strip the referrer when a link is opened, so those visits cannot be attributed to an assistant. Treat AI referral counts as a lower bound.

Do I need extra setup?

No. Once the Nexly snippet or SDK is installed, AI Search visits are attributed automatically on every plan, free included.

AI Search analytics

See who AI assistants send your way.

Nexly Analytics counts people who click through from ChatGPT, Perplexity, Claude, Gemini, and Copilot as their own AI Search channel, then shows what they do next. AI crawlers are kept separate from your human numbers.

Start for free How AI Search is counted

AI Search channel

A channel for people, not bots

Visitors who click a link out of an AI assistant are ordinary human visits, attributed by the assistant's referrer. They get their own AI Search channel and appear in Sources under the assistant they came from.

ChatGPT, Perplexity, Claude, Gemini, Copilot, Le Chat, and Meta AI
AI referral trends split by assistant
Vendor docs and marketing domains stay ordinary referrals

After the click

Follow AI visitors to conversions

Filter the dashboard by an assistant as the source to see which pages AI visitors land on, how engaged they are, and which events and funnels they complete.

Landing pages and journeys of AI visitors
Custom events and funnel conversion by source
Ask Insights how AI traffic changed and what it turned into

Crawlers apart

AI crawlers never inflate your visitors

Bots, AI crawlers, and datacenter traffic that reach Nexly are classified and shown in their own section, kept out of human metrics. One honest caveat applies to every script-based tool: crawlers that never execute JavaScript stay invisible.

Bots vs humans over time
Search crawlers separated from other automated traffic
Bot coverage: how much of your site each bot reached

Why it matters

Measure your AI visibility

AI referrals are the measurable outcome of showing up in AI answers. Track the trend week over week and per assistant.

A lower bound, stated plainly

Some apps and browsers strip referrers, so AI referral counts are a lower bound. Nexly says so instead of inflating the number.

Next to Google search

Compare AI Search with organic Google traffic and Search Console queries in the same workspace.

Learn more

Dashboard widgets

How channels, AI Search, and the bot and crawler section are counted.

Search Console

Put Google queries and positions next to AI and organic traffic.

Insights overview

Ask how AI traffic changed and which pages it reached.

Common questions

Which AI assistants does Nexly track?: ChatGPT, Gemini, Claude, Perplexity, Microsoft Copilot, Le Chat, Meta AI, and similar chat surfaces. Each one appears in Sources under its own name, and together they form the AI Search channel.
Are AI crawlers counted as visitors?: No. Crawlers such as GPTBot or PerplexityBot are classified as automated traffic and shown in the bot and crawler section, never in your human visitor numbers.
Why might AI referrals be undercounted?: Some apps and browsers strip the referrer when a link is opened, so those visits cannot be attributed to an assistant. Treat AI referral counts as a lower bound.
Do I need extra setup?: No. Once the Nexly snippet or SDK is installed, AI Search visits are attributed automatically on every plan, free included.

Find out what AI sends your way.

Free plan, no credit card, every feature included.

Start for free See pricing