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Insights

Insights helps you explore analytics with natural-language questions. It can summarize trends, compare periods, investigate anomalies, and point you back to dashboard views.

Insights assistant

Open Insights​

Open the Nexly dashboard and choose Insights from the main navigation.

You can also open Insights from a property page when you want the assistant to start with that property selected. From global account pages, Insights starts in an account-wide mode and can inspect All apps you can access.

If you do not see Insights, it may not be enabled for your account or plan yet.

Explain from anomalies and reports​

When you already have a spike, drop, or weekly/monthly report open, choose Explain in Insights. Nexly opens Insights for that property and starts with a prompt pinned to the incident hour or report period, so you skip retyping the context.

You can start from:

  • A chart flag popover on the property dashboard.
  • A row on the property Anomalies page.
  • The header of a weekly or monthly report (next to share).

See Incidents and anomalies and Reports for where the button appears in those flows.

Suggest funnels​

From Settings → Funnels, choose Suggest in Insights. Nexly opens Insights for that property and asks the assistant to propose funnel configurations from your events, entry pages, and volumes. Each proposal appears as a preview card with the suggested name, counting identity, and steps — review it, then create the funnel with one click (or dismiss the card). Creating a funnel requires the Editor role or higher.

Insights proposing two funnels as preview cards with a create button

You can also ask in chat ("suggest funnels for this property") or run the built-in Suggest funnels Skill. See Funnels for how funnel definitions work.

What to ask​

Ask focused questions about a property, date range, channel, page, or custom event.

Good examples:

  • "Why did traffic spike yesterday?"
  • "Compare paid and organic visitors for the last 28 days."
  • "Which pages drive the most signups?"
  • "Show custom events that changed the most this week."
  • "Summarize crawler activity this month."

Skills​

Select the Insights pill above the chat to open a menu of Skills — saved prompt templates you can run with one click. Nexly ships a built-in set, and you can save your own. See Skills in this section for details.

Choose the analysis scope​

Use the app selector near the composer to decide what the assistant should inspect.

Choose All apps for account-wide questions, such as "Which property grew the most this month?" or "Summarize all active apps."

Choose a specific app when the question is about one property. From a property page, Nexly can preselect that property so broad prompts such as "What happened today?" stay focused on the current app.

The selected scope is visible in the composer. If a chat is resumed later, Nexly restores the app scope saved with that chat.

Choose a model​

Insights can offer several AI models depending on your plan. Use the model selector to choose which model answers new questions.

The selected provider is remembered locally for new chats. Existing chats restore the provider they were created with, so a resumed investigation behaves the same way it did before.

Use the default model for most analytics questions. Switch models when your team has a preference for speed, reasoning depth, or a provider-specific workflow.

Chat history​

Insights chats are saved to your account so you can resume previous investigations. A saved chat keeps its messages, selected app scope, and selected provider.

Use chat history when an investigation spans several sessions, such as launch monitoring, anomaly follow-up, or weekly acquisition review.

Assistant widgets​

Insights can return more than text. Depending on the question, responses may include:

  • Time-series charts.
  • Funnel charts for configured funnels.
  • Funnel proposal cards you can create or dismiss.
  • Compare cards.
  • Links back to filtered dashboard views.
  • Report or anomaly references.
  • Suggested follow-up questions.
  • Inline example prompts (blue Insights-marked text) you can click to send as your next message.

Use dashboard links when you want to verify the answer directly in the product. Click an inline example prompt when you want to run that question without retyping it.

Data access​

Insights inspects metrics and breakdowns; it does not change billing, access, or ingestion controls on its own. When it proposes a funnel, nothing is saved until you confirm Create funnel on the preview card (using your Editor permissions).

The assistant can only inspect properties your account can access. If you choose an app that becomes unavailable, Nexly resets the scope and asks you to choose again.

Token and context window meter​

The composer can show a context-window meter near the send button. It reflects how much of the selected model's context window the current chat is using.

Hover the meter to see cumulative token usage for the chat, including input tokens, output tokens, request count, and turn count.

Best practices​

Ask one question at a time. Include the property, period, metric, or segment when it matters.

If an answer looks surprising, open the linked dashboard view and compare the underlying widgets.

Availability​

Insights may not be available on every plan or account yet.