Headline changes at a glance

Report details now use a dashboard-style layout instead of one dense summary. Each headline metric has its own card with the current value and the change from the previous period, making the overall direction easier to scan before moving into the breakdowns.

Traffic, engagement, and conversion signals keep their own visual space, so one large value no longer hides the rest of the report.

More of the story behind the totals

Top countries and top events now sit alongside top pages and top sources. Together they answer four practical questions: where the audience is, what brought them in, what they viewed, and which tracked actions they completed.

Ranked bars make the leading items clear without turning the report into a table of raw numbers. Top sources also remain accurate across longer report ranges, so scheduled summaries and the live dashboard tell the same acquisition story.