Nexly
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Nexly vs Matomo

Matomo offers enormous depth and full data ownership if you self host. Nexly trades that surface area for a managed service you set up in minutes and never maintain.

Choose Nexly if

  • You want analytics running in minutes with nothing to host or update
  • You want one calm dashboard instead of a GA-style report tree
  • You want funnels, AI insights, and anomaly alerts included, not sold as plugins
  • You track apps too: React Native, Flutter, native iOS, and Node SDKs are included

Choose Matomo if

  • Full data ownership on your own servers is a hard requirement
  • You need heatmaps, session recordings, or A/B testing
  • You have the ops capacity to run and upgrade a PHP and MySQL stack

Side by side

 NexlyMatomo
HostingManaged service, nothing to operateSelf hosted, or Matomo Cloud priced by traffic
SetupOne snippet or SDK, data in minutesServer, PHP, MySQL, and ongoing updates when self hosted
PriceFree up to 10,000 events (pageviews + custom), paid from $4.50 per monthFree self hosted plus server costs; Cloud from about €23 per month
CookiesNo cookies, optional privacy modeCookieless mode available, cookies by default
FunnelsIncluded on every planPaid plugin on self hosted, higher Cloud tiers
AI assistantBuilt in, grounded in your live dataNot available
Heatmaps and recordingsNot offeredAvailable as paid plugins
Bot and AI trafficOwn dashboard section: bots vs humans, crawler coverage, AI referralsBasic bot exclusion

Depth you use versus depth you maintain

Matomo can do almost everything Google Analytics does, and self hosting means genuine data ownership. The cost is real: a server to run, upgrades to apply, plugins to buy, and a report tree to learn. Nexly bets that most teams want the ten numbers that matter on one page, delivered as a service.

Everything included, nothing bolted on

Funnels, custom events with typed properties, anomaly detection, scheduled reports, a read API, and the AI assistant ship on every Nexly plan, including the free one. There is no plugin marketplace and no feature matrix to decode — plans differ only in monthly event volume.

Traffic that is not human

Most tools silently filter bot traffic out. Nexly classifies every event it receives instead — search engine crawlers, AI bots, link previews, datacenter traffic — and shows them in a dedicated section, kept out of your human metrics. It also tracks AI referrals: real visitors who arrive from ChatGPT, Perplexity, and other assistants. One honest caveat applies to every script-based tool, Nexly included: crawlers that never execute JavaScript stay invisible.

Switching from Matomo

  1. Create a free Nexly property and add the snippet next to your Matomo tag.
  2. Recreate your goals and key events as Nexly custom events, and rebuild your main funnel.
  3. Keep your Matomo instance or an export as the historical archive, then retire the tag when you trust the numbers.

Common questions

Can I self host Nexly like Matomo?
No. Nexly is a managed service only. If running analytics on your own infrastructure is a hard requirement, Matomo On-Premise is the better fit.
Can I import my Matomo history?
There is no direct import. The usual path is running both tools in parallel for a transition period while Nexly builds its own history.
How do Nexly events compare to pageviews?
Nexly bills monthly events: each pageview and each custom product event counts once. Session housekeeping signals do not. Many privacy analytics tools label pricing tiers in pageviews — some bill pageviews only, others also count custom events under that label. Treat same-number volume comparisons as approximate. If you only know your pageview count, add the product events you plan to send (signups, checkouts, feature use) before picking a Nexly tier. A site that looks cheap at pageview-only volume can land on a higher plan once product analytics is in earnest.
Does Nexly have heatmaps or session recordings?
No. Nexly focuses on traffic, acquisition, funnels, and custom events. If heatmaps or recordings are essential, Matomo with the paid plugins covers them.
Does Nexly use cookies?
No. Nexly never uses cookies. By default identifiers live in local storage, and privacy mode removes device storage entirely with a daily rotating pseudonymous fingerprint.

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