Metrics glossary

Nexly turns raw events into visit and visitor metrics. Use this glossary when reading the dashboard, reports, anomalies, and exported data.

Unique visitors

Unique visitors counts distinct visitors in the selected date range. A visitor is identified by the SDK-generated visitor ID.

Use this metric to understand audience size.

Total visits

Total visits counts sessions. A session groups activity from one visitor into a browsing or app usage period.

Use this metric to understand how often people come back or start new sessions.

Pageviews

Pageviews counts web pageviews and mobile screenviews. React Native screenviews appear in page-style breakdowns so mobile and web navigation can be compared together.

Use this metric to understand total content or screen consumption.

Views per visit

Views per visit is pageviews divided by visits.

Use this metric to understand how deeply people move through the product during a session.

Bounce rate

Bounce rate is the share of visits with no meaningful follow-up activity. On the web, engagement can include route changes, clicks, scrolls, focus, and active time. On mobile, engagement is measured from in-app activity such as screen changes and active time instead of clicks and scrolls.

Lower bounce is usually better, but context matters. A documentation page can answer a question quickly, while a checkout flow may need deeper engagement.

Average visit duration

Average visit duration measures active session time. Nexly caps idle gaps so a forgotten browser tab does not inflate duration.

Use this metric to compare engagement across date ranges, channels, pages, or cohorts.

Comparison values

When compare mode is enabled, metric cards show the selected period against another period. For example, today can compare against yesterday-to-now, and month to date can compare against the same elapsed part of the previous month.

For metrics where lower can be better, such as bounce rate, read the label and trend color carefully.