Danger zone

The Danger zone in Property settings → Danger zone collects actions that stop data collection, break running integrations, or remove the property entirely. They are grouped on one page so they are never triggered from a routine settings flow.

Every action here asks you to retype the property name before the confirmation button activates. This is intentional friction: none of these operations can be undone with a single click, and one of them cannot be undone at all.

Pause ingestion, key regeneration, and deletion are available to admins and owners. Transferring the property is reserved for the owner — see team roles for how the tiers differ.

Pause ingestion

Stops accepting new events for the property while keeping all existing dashboard data available. Events sent while paused are discarded and are not backfilled after you resume.

Pausing is useful during migrations, accidental traffic spikes, or investigations. See Ingest settings for how the pause state interacts with collection.

Regenerate ingest key

Replaces the current ingest key with a new one. Every SDK and integration using the old key stops sending events immediately, so plan to update your applications right after rotating.

Rotate the key whenever it has been exposed somewhere it should not be. More detail in Ingest settings.

Transfer app

The owner can hand the property to another person. The recipient gets an email with an acceptance link; ownership changes only after they accept, and the transfer can be canceled until then. Once accepted, the previous owner loses access to the property.

The full flow is described in Transferring ownership.

Delete app

Removes the property permanently. All collected events disappear from your dashboards and tracking stops. This cannot be undone — there is no recovery window, so export anything you need before deleting.